when many americans hear the name al jazeera, they think of the network that once aired osama bin laden videos. today, the organization financed by qatar's royal family is launching out with al jazeera america, and they opened the checkbook to hire established tv anchors like john significant enthat you willer, soledad o'brien, halle val chee. >> we know audiences wanted to hear more, know more. there are more stories out there, don't get to see them on the television network. >> reporter: they bought their way into 50 million cable homes by purchasing al gore's current tv for half a billion dollars. today, hillary clinton talking about its parent network for endorsement of sorts. >> viewership of al jazeera is going up in the united states because it is real news. >> reporter: initial newscasts lacking the depth promised. >> the president convened top officials. egypt has to be at the top of that agenda. >> no question about it. >> i returned from the northern front of this massive fire, beaver creek fire. >> reporter: not much different so far from what you may see on fox news, cnn, o